Sports Management Worldwide's agency utilizes it's sports directors in each sport to provide expertise to our network of agent advisors. Having sports directors allows SMWW to provide better service to our athletes as well as our agent advisors by having an experienced sports agent working closely on all aspects of the agent business within their sport of expertise.

Lynn Lashbrook

Dr. Lynn Lashbrook is the President and Founder of the Sports Management Worldwide Agency. Lynn has been a certified agent with the NFL for over 20 years and has personally represented over 100 NFL clients including first rounders. Under Dr. Lashbrook’s leadership, the Sports Management Worldwide Agency has grown into an international full service sports agency with over 200 Agent Advisors worldwide representing hundreds of clients in the NFL, NHL, MLB, NBA, MLS, minor leagues and international leagues.
Having spent forty years on university campuses, as a NCAA Athletic Director, Compliance Officer, Coach, Scout and Academic Advisor, Dr. Lashbrook brings keen insight. His diverse background is unmatched as a sports agent and he is known for his integrity and ethical compass. Client’s benefit from his wealth of connectivity, experience, and guidance from all facets of the game. In addition, Dr. Lashbrook brings a wealth of knowledge in contract negotiation, endorsements, handling media, marketing, financial, draft preparation, and long term career planning for athletes at every level of the game.
Dr. Lashbrook worked for Sports Management Group (SMG), which is now Creative Artists Agency (CAA), for five years. Dr. Lashbrook was mentored in the agent business by CAA Football Director Jim Steiner, then Jerry Rice’s agent, alongside Ben Dogra. During these years Dr. Lashbrook gained years of experience from the top talent negotiators in the world.
SMWW trains thousands of students every year for sports business careers, including athletes, agents, and other sports industry leaders. Under Dr. Lashbrook’s direction, SMWW offers a global sports faculty via online training, with over 5000 alumni from over 125 countries. Internationally, Dr. Lashbrook is a sought after sports business speaker, having spoken on 5 continents in addition to hosting and moderating sports career conferences at major sporting events. For the legal profession he provides an online CLE "Winning with Ethics" seminar through Legalspan.
Dr. Lashbrook spearheaded an effort to bring a Major League Baseball franchise to Portland, Oregon during the relocation of MLB’s Montreal Expos. Lynn led the lobbying efforts that resulted in a $150 million construction bill for a new stadium. Under his leadership, the group secured legislative action to subsidize a new stadium with players payroll taxes. Due to this campaign, a 25,000-seat stadium in the heart of the city was revitalized rather than torn down, now home to the MLS Portland Timbers.

Dr. Lashbrook's former clients

Dr. Lashbrook's full bio and list of clients

Sports Articles by Dr. G. Lynn Lashbrook:
Article #1 : We Must Do More
Article #2 : Trust Me!

Tony Ciccolella

Tony Ciccolella is dedicated to developing the career of every SMWW baseball client. Tony's goal is so each player can grow professionally, educationally, emotionally, and financially. Not just in the short-term, but throughout his career as well as into their retirement. Tony is the President of Excess Sports Management and currently represents MLB and minor league baseball players. Tony has extensive connections and professional relationships with executives from every MLB club. He is well versed in details of contracts and endorsement opportunities on the business side of baseball.

Tony earned his Bachelor's Degree in Business Management from Embry Riddle University and his Master Degree in Integrated Marketing and Communications from Golden Gate University. After working as a Corporate Recruiter for some of the largest Fortune 500 Companies in the world, he decided to combine both his skills and his love for baseball and formed Excess Sports Management. Tony was mentored a decade ago by Dr. Lynn Lashbrook and quickly realized his dream as a Sports Agent. He went on to successfully start his own agency and successfully represent several major and minor league clients. We are proud to have Tony as the SMWW certified MLBPA agent, assisting SMWW Agent Advisors, and SMWW baseball clients.

Tony has all the tools to assist SMWW clients and place them on a team that will allow them to reach their potential. Tony has also placed many players overseas in Latin American Baseball Leagues. Tony and his international relationships provide our clients extensive professional opportunities.

Tony joined SMWW, because like Dr. Lashbrook, saw too many clients get lost in the big super agencies. Tony prides himself on individual attention to each one of our athletes. He takes pride in knowing our clients and their families. What's more, we pay close attention to detail, which leaves our clients free to focus on what really matters: playing the game of baseball.

Joe Bonahoom - Baseball

Joe is an attorney and serves as the SMWW Director of Baseball. Joe has been practicing law since 1986 when he graduated from Marquette University in Milwaukee, Wisconsin with a B.S. in Business Administration and a J.D. Degree in Law. He is an active member of the Sports Lawyer's Association. Joe has counseled with and negotiated for clients in all facets of business set up, planning and operations, contractual matters and negotiations, financial transactions, tax, investment and retirement planning. Joe's law practice led him to the representation of several professional athletes for legal, business, contractual and financial matters and ultimately into the athlete agent business.

"Agents need to be competent and qualified to provide advice, direction and counsel to athletes. Agents must also be willing to take the time to deal with whatever issues are necessary in order to allow the athlete to focus his or her time and attention on excelling as an athlete. I am involved in sports agency and sports management because I have a passion to be involved with athletics and with athletes. My background helps me to identify and deal with issues at the highest level on behalf of athletes and as Director of Baseball this is something that I can pass on to other agent advisors as they support and service their athletes. Our job is to help the athletes succeed and to take the everyday pressures off of them so that they may concentrate solely on their profession. All athletes should expect this type of service from their agents."

Joe's experiences provide a great foundation and uniquely qualify him as a sports agent and Director of Baseball in that all the issues that athletes will face are those in which he has significant experience. Joe firmly believes that an agent's responsibility goes well beyond the signing of the contract and obtaining a commission, and that all athletes have a need for a competent agent who understands all of the legal, business, financial and other issues that an athlete will face throughout his or her career and into retirement. Through his background and experiences, Joe brings these aspects to SMWW not only for himself but also for other agent advisors affiliated with SMWW so that they may provide top-notch advice and service to athletes.

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